Make Money With OMI Obsidian (Knowledge Worker Edge)

Julian Goldie — founder, AI Profit Boardroom
By Julian Goldie · 15 min read
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The OMI Obsidian stack isn't just a productivity toy — it's a money-making edge for anyone whose income depends on their thinking, and this post breaks down exactly how I'm seeing knowledge workers monetise it in 2026. If your brain is the product you sell, the difference between organising it well and leaving it scattered across notebooks and Slack threads is measured in real revenue, not just vibes.

This is the make-money view of OMI Obsidian rather than the productivity-porn view. I'll walk through how the stack translates directly to revenue, which roles benefit most, and the real ways I've seen people deploy it to lift their monthly income.

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How OMI Obsidian Translates To Revenue

There are three direct paths from this stack to more money in your bank account, and they stack on top of each other rather than competing.

1 — More billable hours

OMI captures every meeting and Hermes turns those captures into briefs and status updates without you lifting a finger. That means you spend less time on admin and more time on the work clients actually pay for. For a consultant billing at £200 an hour, recovering ten admin hours a week works out to roughly £8,000 of upside per month — and that's before you factor in the energy you save by not doing recap work at 9pm.

2 — Higher-quality output

When every decision is made with full context — past notes, past calls, past commitments — the quality of your work goes up. Better outcomes for clients turn into referrals, and referrals turn into the easiest revenue you'll ever earn. This is the compounding lift most people sleep on because it shows up two or three months later, not in week one.

3 — Productised offerings

Once OMI Obsidian is dialled in for your own work, you can productise the entire system and sell it to people who want what you've built. I've seen freelancers package this as an "AI Second Brain Setup" service and charge £500 to £2,000 per engagement. That's a side-income that often pays for the original tools several times over within the first month.

Watch The OMI Obsidian System

For the Hermes side that powers most of the automation in this stack, the walkthrough below is the one I'd watch next.

The two together are what I'd genuinely call the money stack for any knowledge worker in 2026.

Roles That Benefit Most

Five roles see a direct revenue lift from running this setup, and they're the ones I'd prioritise if you're trying to figure out whether it's worth the few hours of setup time.

1 — Consultants

Every billable hour saved on admin is a billable hour you can sell instead. For consultants this is the most direct ROI imaginable, and it's why every consultant in my network is now running some version of this stack.

2 — Agency owners

Capturing client calls and auto-generating status updates means clients always feel informed without you spending evenings writing recaps. Better client retention drops your churn rate, and lower churn translates to higher lifetime value across your book — often the difference between a stagnant agency and a growing one.

3 — Coaches

You can capture every session and let Hermes generate session summaries that get sent to clients within minutes of hanging up. That single deliverable alone justifies a 10 to 30 percent premium on your pricing, and clients love receiving it because most coaches don't bother.

4 — Freelancers

Less time spent writing project notes and tracking deliverables means more time spent actually delivering work. The maths is the same as for consultants: every hour of admin eliminated is an hour you can either bill out or use for higher-leverage work.

5 — Solo founders

For founders the lift is more indirect — better decision archaeology means better decisions, which means better company performance over time. It's harder to put a number on, but the founders I know running this stack are noticeably sharper at quarter-end reviews.

Real Money Numbers

These are the numbers I've actually seen from people running this stack in the wild, not theoretical projections.

Consultant example

A consultant in my network saves around ten hours a week on admin work and bills those hours out instead at £200 an hour. That's an extra £2,000 a week, or £8,000 a month, which more than covers the entire setup cost in the first week of use.

Coach example

A coach added Hermes-generated session summaries to their deliverables and raised pricing by 20 percent on the back of it. Across thirty active clients paying an extra £40 a month, that's £1,200 a month in pure additional revenue from a deliverable that costs them roughly nothing to produce.

Agency owner example

An agency owner I work with set up auto-generated weekly status updates for every client and saw churn drop by 15 percent. On a £30,000 a month agency, that's £4,500 a month in retained revenue that would have walked out the door otherwise.

These aren't best-case scenarios. They're the kind of numbers I see consistently when people actually deploy the stack rather than just admire it.

OMI Obsidian Setup For Money-Making

There are three steps to turn this from a productivity tool into an actual revenue lever, and you need to follow them in order.

Step 1 — Personal stack

Start by setting up OMI Obsidian and Hermes for yourself first, which takes about 90 minutes if you follow my main guide. The detailed walkthrough is in OMI Obsidian and you should run the personal version for at least a few weeks before trying to monetise it.

Step 2 — Identify revenue lever

For your specific role, figure out where this stack maps directly to revenue. For consultants the lever is saved admin hours, for coaches it's session summaries, and for agency owners it's automated client comms. Pick one lever and make it your obsession for the next thirty days.

Step 3 — Operationalise

Build the specific skill or workflow that produces the deliverable, run it weekly until it's automatic, and then either charge for it directly or recover the saved time as billable hours. The mistake most people make is treating this as optional — it's not, this is where the actual money is.

Productising The Setup As A Service

Once your own setup is humming, the next move is selling the system itself to other people who want what you've built.

What to offer

The cleanest packaging I've seen is three tiers: a 1:1 OMI Obsidian setup call at £500, a done-for-you setup with 30 days of support at £2,000, and a group cohort training at £497 a seat. Each tier serves a different buyer and you can run all three from the same underlying skillset.

Who to sell to

Your existing clients are the easiest first customers because they already trust you, and they often want to copy whatever system makes you so quick. Beyond that, other consultants in your network are warm leads because they understand the value, and coaches or freelancers in your industry will pay for setup once they see it working in your business.

How to deliver

The delivery itself can be largely automated using the same tools you're selling. Setup calls get recorded via OMI, Hermes auto-generates the client's vault structure from the call transcript, and you check in at 30 days to make sure it's still humming. This is realistically a £5,000 to £10,000 a month side-income for plenty of the people I know running it.

The Compounding Revenue Effect

The interesting thing about this stack is how the revenue compounds across the year rather than landing in a single bump.

Month 1

The first month is pure direct lift — you save admin time and bill more hours, and the spreadsheet maths works out cleanly. This is the month where most people decide whether to keep going.

Month 3

By month three the better client outputs you've been producing start generating referrals, and the compound lift kicks in. Referral revenue is essentially free, so this is where ROI accelerates above the linear trend.

Month 6

Around month six your productised offering goes live and you start booking setup engagements as a separate revenue stream. This is the moment most people realise they've accidentally built a second income on top of their main one.

Month 12

By the twelve-month mark you're recognised as the AI-systems person in your niche, which lets you charge premium pricing across all your existing work. The total ROI compounds well beyond what the month-one spreadsheet predicted.

What Doesn't Translate To Money

It's worth being honest about what parts of this stack don't actually generate revenue, so you don't waste time polishing them.

1 — Personal note vault

A beautifully organised personal note vault is genuinely useful but not directly tied to revenue. Spend less time perfecting it than you think.

2 — Random idea capture

Capturing every idea is satisfying but most ideas never ship, and unshipped ideas don't pay rent. Keep it lightweight.

3 — Decision archaeology for trivial decisions

Logging trivial decisions is fine for the long game but it doesn't generate revenue, so don't optimise for it. The real money comes from client-facing applications of the stack, not personal organisation.

Common Money Mistakes

Three mistakes I see repeatedly among people trying to monetise this stack.

1 — Only using personally

Personal use is fine and a necessary first step, but the real money is in client-facing applications. If you stop at personal productivity you'll save some time without ever building the bridge to revenue, which is leaving most of the upside on the table.

2 — Not pricing the value

Don't add session summaries or auto-status updates as free bonuses to existing engagements. Bake the new value into your pricing and charge for it, otherwise you've just done extra work for the same money.

3 — Never productising

If clients ever ask you "how did you do this so fast?" — that's your cue to productise the answer. Most people hear that question and shrug. The smart move is turning it into your next revenue line.

Free Local AI = Higher Margins

Running Hermes on local Ollama means your inference cost is effectively zero per month, which matters more than people realise for the unit economics of this stack. For consultants billing £200 an hour, every hour of saved time is pure margin because there's no cloud LLM bill eating into it. Free inference plus saved time equals the cleanest margin profile of any setup I've used.

Time Saved → Revenue Calculator

The formula is simple enough to do on the back of a napkin. Take your hourly rate, multiply by hours saved per week, multiply by four for the month, and you have your monthly upside.

For someone billing £100 an hour saving ten hours a week, that's £4,000 a month. At £200 an hour the same ten hours becomes £8,000 a month. At £500 an hour — typical for senior consultants and specialist coaches — it's £20,000 a month. Pick the number that matches your actual rate and you have a realistic monetisation target to track against.

Cost Vs Revenue

OMI itself is a one-off £79 hardware purchase, Obsidian and Hermes are free, and the total setup time is around three hours of focused work. For most knowledge workers that means breakeven inside the first week of use, and everything after that is pure profit on the saved-time side. It's hard to find a tool stack with cleaner economics than this.

Selling The System To Clients

If your work involves managing client knowledge in any capacity, there's a productised play that's worked well for several people in my network. Set up OMI Obsidian for your clients, charge a setup fee, and then charge ongoing for monthly maintenance and optimisation as part of a retainer.

The numbers I've seen are setup fees of £1,500 to £3,000 per client and ongoing maintenance retainers of £500 to £1,500 a month. Five clients on this model is over £75,000 a year in side income — and it's all built on the same skillset you used for your personal setup.

🚀 Want help building the money-making side? AI Profit Boardroom has the OMI Obsidian monetisation playbook + community of others doing this. → Join here

What To Track For Money

Three metrics worth tracking from day one because they double as your future sales material.

1 — Hours saved per week

Document this in a simple spreadsheet for the first eight weeks. The honest number becomes your strongest sales asset when you eventually pitch the productised offer.

2 — Client retention/satisfaction lift

Track before-and-after metrics for the clients you bring onto the new workflow. These before-and-after numbers become the case studies that close future deals at premium prices.

3 — New revenue from productised offer

If you sell setup as a service, track that revenue line separately from your main work. Watching this number grow each month is the single biggest motivator I've seen for people sticking with the stack.

My Advice For Money

Three rules I'd lean on hard if you're trying to monetise this stack rather than just play with it.

1 — Use it yourself first

Run the system on your own work for at least 90 days before selling it to anyone. You earn the right to teach others by getting your own results first, and the stories from those 90 days are what make your sales pitch land.

2 — Productise once it works for you

Don't try to sell what you haven't proven on yourself, because clients can smell theoretical advice from a mile away. Once you have your own results, that's when you productise — and the results give you the confidence to charge real money.

3 — Charge for the outcome, not the time

Sell an OMI Obsidian setup as a £2,000 outcome rather than £100 an hour for 20 hours of work. Outcome pricing always beats hourly pricing for productised work, and clients vastly prefer paying for a finished system than for your time.

When OMI Obsidian Won't Make You Money

Some honesty so you don't waste your time. This stack won't make you money if your work is pure manual labour, if your deliverables aren't knowledge-based in any meaningful way, or if you're not actually willing to use it daily. For everyone else who fits the knowledge-worker profile, it will pay for itself, and it will do so quickly.

FAQ — OMI Obsidian Money

Realistic monthly upside?

Anywhere from £500 to £20,000 per month depending on your hourly rate and role. The maths is mostly a function of how high your billable rate is and how many admin hours you can recover.

How long to break even?

Week one for most knowledge workers, particularly anyone billing above £100 an hour. The hardware cost is recovered within a single saved meeting recap.

Can I sell setup as a service?

Yes — £1,500 to £3,000 per setup is a realistic price range and several people in my network make a six-figure side income doing exactly this.

Do clients care about AI second brain?

If you frame it as an outcome ("better deliverables, faster"), absolutely. If you frame it as a list of tools you use, they couldn't care less — sell the result, not the stack.

Which role earns most from this?

Consultants billing £200 an hour or more see the cleanest direct lift. Ten saved hours a week at £200 an hour is £8,000 a month with very little work to deploy.

Worth it for early-stage?

If you have any billable work at all, yes. The setup investment is small enough that even a few recovered hours pay it back inside the first week.

What if I'm not a knowledge worker?

Look for adjacent applications in your work — content production, customer comms, decision tracking. Most roles have at least one knowledge-heavy slice that this stack can clean up.

Related Reading

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