SEO Solihull Case Study: Dentist Ranked #1 In 90 Days

Q: Will the same SEO Solihull case study work for my non-dental business?

The framework will. Specifics change between verticals but the five-layer stack, 90-day sprint, and postcode targeting logic are universal.

SEO Solihull case studies are usually fluff, so I'm going to do this differently and walk you through the exact 90-day rebuild we ran for a B93 dental practice that went from page 2 of Google and zero AI search visibility to #1 in the Solihull map pack plus cited in Perplexity for their primary local queries. Every move, every timeline, every honest mistake along the way.

This is the full SEO Solihull dental case study — the starting point, the 90-day playbook, the results, and what I'd do differently next time. I'll cover the work week by week so you can copy the framework whether you hire my agency or run it yourself.

Free SEO Strategy Session For Solihull Businesses My team audits your site, your top three competitors, and your AI search visibility before the call. You leave with the playbook either way. Book your free session

The Starting Point: A Solihull Dentist Stuck On Page 2

The practice is a four-chair private dental clinic in B93 covering Knowle, Dorridge, and the surrounding affluent postcodes. They came to my agency through a referral with the classic Solihull SMB problem.

They had been paying a local agency £900 a month for 18 months and seen almost nothing move. Their Google Business Profile was claimed but barely optimised, their site had 12 thin pages, and they were ranking page 2 of Google for "dentist Solihull" and nowhere at all for the high-value treatment terms.

Worse, they had zero AI search visibility. We ran their primary queries through Perplexity and ChatGPT and they did not appear in a single answer, even when explicitly asked for "best dentist in Knowle" or "private dentist near Dorridge".

Their monthly new patient inflow was 8-12 from organic, which was funding maybe 20% of their growth target. The owner was genuinely close to giving up on SEO entirely and going all-in on paid Meta ads, which would have been a mistake at their LTV economics.

I'll keep the practice anonymous out of respect, but the numbers, the timeline, and the moves are all real and reproducible.

Week One To Two: The Foundational Audit And Quick Wins

The first two weeks were diagnosis, not execution. Most Solihull agencies skip this stage and start "executing" before they understand the problem, which is why their clients waste 18 months.

We ran a full technical SEO audit and found 47 issues including broken internal links, missing schema, slow page load on the treatment pages, and duplicate meta titles across the locality pages. None of this was visible from outside but all of it was costing rankings.

We audited the Google Business Profile and found 9 categories misconfigured, the services list completely empty, no Google Posts in 14 months, and only 23 Google reviews despite seeing 200+ patients a month. Easy fix, massive lift.

We mapped the top three Solihull dental competitors and saw that two of them had decent map pack rankings but zero AI search visibility and weak treatment-page content. The competitive gap was bigger than the practice owner realised.

We ran the primary keywords through Perplexity, ChatGPT, and Google AI Overviews and confirmed the practice was invisible across all three platforms. This was the single biggest opportunity in the audit.

The quick wins in weeks 1-2 alone — schema, internal links, GBP optimisation — moved their primary keyword from page 2 position 14 to page 1 position 8. Three weeks of progress in two weeks.

Week Three To Six: Content Depth And Treatment Pages

Once the foundation was clean, we moved to content depth. Solihull dental SEO lives or dies on treatment-level pages, and the practice had basically none worth keeping.

We built 14 new treatment pages in weeks 3-6. Invisalign Solihull, dental implants Solihull, composite bonding Solihull, teeth whitening Knowle, veneers Dorridge, smile makeover B93, emergency dentist Solihull, root canal Solihull, cosmetic dentistry Solihull, dental hygiene Solihull, NHS dentist Solihull, private dentist Solihull, child dentist Solihull, and nervous patient dentist Solihull.

Each treatment page was structured for both classic Google ranking and AI search citation. Clear H1 with the exact query, opening paragraph with the citable summary, structured body, named treatment details with real pricing transparency, FAQ section, and a clear call to action.

Pricing transparency was the surprising biggest lever. Most Solihull dentists hide pricing behind "call for a consultation", but research shows affluent B91 to B93 buyers research price extensively before booking. Publishing real ranges moved both conversion and ranking.

We also built locality pages for Knowle, Dorridge, Shirley, Olton, Hall Green, and Marston Green. Six locality pages plus 14 treatment pages = 20 new high-intent landing pages by week 6.

The traffic curve started bending visibly around week 5. Pages started indexing within 48-72 hours of publish, the long-tail traffic doubled, and the first treatment terms began ranking page 1.

Week Seven To Ten: Citation Building And AI Search Seeding

Weeks 7-10 were the off-page push. The on-page work was deep enough by this stage to deserve real off-page signals layered on top.

UK directory citations went live across Yell, Thomson Local, Bing Places, Apple Maps, Trustpilot, Bupa Find a Dentist, NHS Choices listings, BUPA Dental, Dentistry.co.uk, and local Solihull directory listings. NAP consistency was rigorous across all of them.

Reddit and YouTube seeding started simultaneously. The practice owner committed to genuine community engagement on r/Solihull, r/Birmingham, and dental-specific subreddits — not spam, real answers to real questions over 4-6 weeks.

YouTube content went up at one video per week. Treatment walkthroughs, patient testimonials with consent, before-and-after composite bonding cases, and a Knowle-area dental practice tour. Transcripts were embedded on the matching treatment pages on the site.

Editorial outreach to Solihull Observer and a Birmingham health publication landed two genuine feature placements by week 10. Real editorial coverage, not paid placement, on the back of a community dental health initiative.

The AI search citations started appearing around week 8. The treatment pages were being cited in Perplexity for queries like "Invisalign cost Solihull" and "best dentist for implants near Knowle". By week 10 the practice was appearing as one of the cited options on roughly 40% of their target queries.

Week Eleven To Thirteen: The Compounding Phase

Weeks 11-13 were where the curve genuinely bent. The work compounded faster than expected because all five layers — technical, content, citations, AI search, reviews — were stacking simultaneously.

Map pack rankings hit top 3 for "dentist Solihull" by week 11. Top 1 by week 13. The Google Business Profile reviews had climbed from 23 to 89, which fed both classic map pack ranking and AI citation likelihood.

AI search citations hit top position for "best dentist Solihull", "private dentist B93", and "Invisalign Solihull" by week 12. Perplexity, ChatGPT, and Google AI Overviews all cited the practice as the primary recommendation.

New patient inflow ran from the starting 8-12 per month to 31 in month 3, 47 in month 4, and stabilised around 50-60 per month from month 5 onwards. That is roughly 5x the starting baseline.

Revenue attribution was the real win. New patients from organic plus AI search produced £18,000 of new monthly billing within 90 days, which scaled to £40,000+ by month 6 as the cohort matured.

The 12-month projection at the start of month 4 was 8-10x lift in organic-attributed revenue versus the starting baseline. That projection held through month 12 with steady compounding.

Watch The Perplexity SEO Playbook Behind The Case Study

The AI search visibility work that took this practice from invisible to cited #1 in Perplexity uses the exact same playbook I run for every Solihull client. Worth watching the full walkthrough.

The Perplexity SEO play is the single highest-leverage move for affluent Solihull demographics because B91 to B93 buyers are genuinely ahead of the UK curve on AI search adoption. The same playbook works across ChatGPT and Google AI Overviews with minor tactical tweaks.

This is the same playbook I teach inside the AI Profit Boardroom, if you want the full breakdown and the supporting agent stack.

What I Got Wrong Along The Way

I'm including this section because the case studies that hide mistakes are useless. Three things I'd do differently with hindsight.

I underestimated the review acquisition timeline. We assumed organic review growth from improved patient experience, but we should have layered in an automated review request system from week one. The practice would have hit 100+ Google reviews by week 8 instead of week 14.

I over-prioritised classic Google over AI search for the first three weeks. The AI citation work has higher leverage per hour, especially in Solihull demographics, and I should have started Perplexity and ChatGPT optimisation in week one not week six.

I didn't push hard enough on YouTube content early. We ran one video a week, but two or three would have compounded faster given how heavily AI platforms weight video citation. Easy fix in future engagements.

The Numbers The Practice Owner Cares About

Let me give you the financial picture because that is what actually matters, not the keyword rankings.

Starting baseline at month 0: 8-12 new patients/month from organic, £4,000-£6,000 attributable monthly billing, no AI search visibility.

Month 3 results: 31 new patients from organic, £15,500 attributable monthly billing, #1 map pack, cited #1 in Perplexity for primary queries.

Month 6 results: 52 new patients/month from organic plus AI search, £36,000 attributable monthly billing, dominant in Solihull dental SERP, cited across Perplexity, ChatGPT, and Google AI Overviews.

Month 12 results: 60+ new patients/month from organic and AI, £52,000+ attributable monthly billing, defensible regional moat covering B91 to B93 plus Knowle, Dorridge, Shirley, Olton, and Hall Green.

Annualised lift in organic-attributed billing was roughly £540,000 over the first 12 months versus the baseline. Against a £4,500/month retainer that is a 10x return inside year one and dramatically more as the moat compounds.

What Made This Solihull Case Study Replicable

The reason this case study is reproducible across other Solihull verticals is that the underlying playbook is universal. The specific tactics change between dental, legal, trades, and hospitality, but the framework is the same.

Five-layer stack: technical foundation, content depth, off-page citations, AI search visibility, reviews. Run all five in parallel from week two onwards and the curve bends within 60-90 days regardless of vertical.

90-day sprint cadence: foundation in weeks 1-4, content depth in weeks 5-8, off-page in weeks 9-12. Repeat every quarter with a freshness loop.

Postcode-level targeting: B91, B92, B93 plus the surrounding localities. This is the part most Solihull agencies skip and it is where the easiest wins live.

AI search as primary deliverable: not an afterthought. Solihull demographics make this layer disproportionately leveraged.

Honest reporting on pipeline and revenue: not just keyword rankings. The metrics that matter are the ones the owner can take to the bank.

Metric	Month 0	Month 3	Month 6	Month 12
New patients/month from organic	8-12	31	52	60+
Attributable monthly billing	£4-6K	£15.5K	£36K	£52K+
Map pack position (primary KW)	Page 2	#1	#1	#1
Perplexity citation	None	Top 3	#1	#1
ChatGPT citation	None	Cited	#1	#1
Google reviews	23	89	142	220+

How This Applies To Other Solihull Verticals

The dental playbook above translates almost directly to other Solihull service verticals with minor tactical changes.

For Solihull solicitors, swap treatment pages for practice area pages — conveyancing, family law, wills, commercial, employment. The locality and postcode logic is identical. The trust signal layer leans more on SRA, Law Society, and Legal 500 listings.

For Solihull tradespeople, swap treatment pages for service-by-postcode pages. Roofer Knowle, plumber Dorridge, electrician Shirley, builder Olton. Review and citation work weights toward Checkatrade and trade federation listings.

For Solihull accountants and financial advisers, swap treatment pages for service-vertical pages — small business accounting, tax planning, pensions, investment advice. The AI search citation layer is particularly leveraged because these buyers research extensively.

For Solihull restaurants and hospitality, the map pack and review layer matter most. The treatment-page equivalent is the menu and event pages. AI citation work matters less for this vertical but still helps.

The five-layer framework, the 90-day sprint cadence, and the postcode targeting logic are universal. The specifics change but the structure does not.

DIY Path If You Want To Run This Yourself

The genuine truth is most Solihull SMBs can run this playbook themselves with the right framework and the AI agent stack. You do not need a £4,500/month retainer if you have 5-10 hours a week to commit.

The free starting point is the AI Money Lab community, which has the foundational SEO playbook plus 1,000+ AI agents you can use. Genuinely free, genuinely useful.

The middle tier is the AI Profit Boardroom at $59/month, which has the full case study breakdown, the weekly coaching calls, and the 2,800+ community members executing the same playbook. This is where most Solihull SMBs should be sitting.

The agency tier is when you have validated the offer, you are doing £30K+ MRR, and you would rather buy back the time than execute yourself. The strategy session is where we figure out the right path.

Want to replicate this Solihull case study for your business? The AI Profit Boardroom has the full 90-day playbook, the AI agent stack, weekly coaching, and 2,800+ members building real automations. Join here

How Other West Midlands Markets Compare

Solihull is the highest-leverage market in the West Midlands for this exact playbook because of the buyer demographic. Worth a quick comparison.

Birmingham has higher volume but more competition. The same playbook works but the timeline stretches to 6-9 months for comparable wins. Worth it for the larger pipeline.

Coventry has lower competition but lower per-query LTV. The playbook works faster but the revenue lift per win is smaller. DIY or AI hybrid often beats agency on ROI.

Sutton Coldfield mirrors Solihull closely and the same case study would replicate almost identically. The two markets often share a SERP, so a business operating in both can dominate with one well-built site.

SEO Sheffield is the comparable regional case outside the Midlands and the same framework applies with regional adjustments.

FAQ — SEO Solihull Case Study

Can I really get top map pack rankings in Solihull in 90 days?

Yes, with the five-layer playbook executed in the right order. The case study above ran a B93 dental practice from page 2 of Google to #1 in 90 days. The work is replicable across verticals with minor tactical changes.

How much did the SEO Solihull engagement cost the dental practice?

£4,500 a month on a 12-month minimum. Against £540,000 of attributable billing lift in year one, that is roughly a 10x return inside the first 12 months and dramatically more as the moat compounds in years two and three.

Will the same SEO Solihull case study work for my non-dental business?

The framework will. The specifics change between verticals — treatment pages for dental, practice areas for legal, service pages for trades — but the five-layer stack, 90-day sprint, and postcode targeting logic are universal.

Why did AI search visibility matter so much in this case study?

Solihull demographics are aggressively early on AI search adoption, especially in B93 covering Knowle and Dorridge. A meaningful share of new patient research starts in Perplexity or ChatGPT before any classic Google search. Ignoring AI search loses 30-50% of the available pipeline.

Can I replicate this case study myself without an agency?

Yes — the AI Profit Boardroom gives you the full 90-day playbook, the AI agent stack, and weekly coaching. The difference between DIY and agency is execution speed, not strategy quality.

What is the first move I should make for my Solihull business?

The technical audit and the Google Business Profile optimisation. Quick, cheap, and the leverage is genuinely silly. Then the treatment or service pages with postcode-level targeting. Then citations and AI search seeding. Run in that order.

About Julian

I'm Julian Goldie — AI entrepreneur, SEO expert, and founder of the AI Profit Boardroom (2,800+ members). I help business owners scale with AI agents, automation, and SEO.

282K+ YouTube subscribers
7-figure AI agency (Goldie Agency)
Daily training inside the Boardroom
Author of multiple AI automation playbooks

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