Ollama + Hermes: Build a Money-Making AI Agent for Free

Julian Goldie — founder, AI Profit Boardroom
By Julian Goldie · 10 min read
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Ollama + Hermes is the single best way I've found to build profitable AI agents without spending a penny — and I'm going to show you exactly how to turn this free setup into real revenue.

Most people see AI agents as an expense.

They think they need expensive subscriptions, custom development, or enterprise contracts.

Wrong.

With Ollama + Hermes, you can build production-grade AI agents for free and use them to generate genuine income.

I'm talking about real business opportunities — not theoretical maybes.

Let me break down the whole playbook.

Video notes + links to the tools 👉

Why Ollama + Hermes Is a Money-Making Machine

Let me start with the economics.

Traditional AI agent setup costs:

Ollama + Hermes cost:

Total monthly cost to run a production AI agent: £0

Now imagine building services around that free infrastructure.

The profit margins are ridiculous.

Five Ways to Make Money With Ollama + Hermes

Here's the playbook.

Five proven ways members of our community are monetising Ollama + Hermes setups right now.

1. AI Agent Services Agency

The model: Build AI agents for local businesses. Charge £500-5,000 per setup plus monthly retainer.

How it works:

Target clients: Local businesses, coaches, consultants, e-commerce stores.

2. Content Automation Services

The model: Automate content creation for content creators and marketers. Charge per post, campaign, or retainer.

How it works:

Target clients: YouTubers, bloggers, SaaS companies, personal brands.

3. Lead Generation Agency

The model: Build AI agents that find, qualify, and outreach to leads. Charge per qualified lead or monthly retainer.

How it works:

Target clients: B2B service providers, agencies, consultants.

4. Done-For-You AI Automation

The model: Build custom Hermes skills for specific business problems. Charge premium for the solution.

How it works:

Target clients: SMB owners, operations managers, agency owners.

5. AI-Powered SaaS Products

The model: Wrap Ollama + Hermes in a user-friendly interface. Sell as a subscription.

How it works:

Target markets: Niche industries with specific automation needs.

🔥 Want to see exactly how members are building AI agent businesses?

Inside the AI Profit Boardroom, I share real case studies from members who've turned Ollama + Hermes setups into profitable businesses — agency owners charging £5K/month retainers, consultants productising their services into £10K offers, entrepreneurs building AI-powered SaaS. Plus the exact playbooks, pricing strategies, and outreach templates they're using. 3,000+ members inside, many already profitable.

→ Get the AI agent business playbooks here

The Setup That Makes It All Possible

Before you can monetise, you need to actually set this up.

Here's the process.

Step 1: Install Ollama

Download from ollama.com.

Update to the latest version if needed.

Step 2: Run the Launch Command

In terminal:

ollama launch hermes

Step 3: Choose Your Model

Recommended for money-making work:

All free up to usage limits.

Hit enter and Hermes launches.

You've now got the infrastructure to build a business on.

The Profit Math of Free Infrastructure

Let me show you why this is so powerful.

Scenario: You're running an AI automation agency with 5 clients.

Traditional Setup

Ollama + Hermes Setup

Same service delivered.

£1,100/month in savings.

At 5 clients paying £2,000/month each, you're grossing £10,000/month.

Traditional setup nets: £8,900/month.

Ollama + Hermes setup nets: £10,000/month.

That's £13,200 more per year, scaled across the same client base.

Now imagine 20 clients.

Or building the same system to sell as SaaS.

The free infrastructure advantage compounds dramatically.

The Money-Making Skills Worth Building

Not all AI agent skills are equally valuable.

Here's what clients will actually pay for:

High-Value Skills (£1,000-5,000+ per setup)

Medium-Value Skills (£200-1,000 per setup)

Low-Value Skills (£50-200 per setup)

Focus on high-value skills.

The effort to build them is similar, but the pricing is dramatically different.

Get a FREE AI Course + Community + 1,000 AI Agents 👉

Real Numbers From AI Profit Boardroom Members

Let me share actual results from the community:

Member 1 — Agency Owner

Member 2 — Content Creator

Member 3 — Consultant

These aren't theoretical case studies.

These are real members getting real results.

The common thread?

They started with a free Ollama + Hermes setup and built from there.

The Telegram Advantage for Client Services

Here's an underrated money-making angle.

Hermes connects to Telegram.

That means your AI agent is accessible from any phone.

For client services, this is huge:

Traditional AI services require clients to log into dashboards.

Telegram-based AI services feel more personal, more accessible, more premium.

You can charge more for the same underlying work.

Learn how I make these videos 👉

How to Get Your First Paying Client

Practical advice for turning Ollama + Hermes into actual income:

Step 1: Build One Great Skill

Pick one specific problem.

Build one Hermes skill that solves it brilliantly.

Test it on your own business first.

Step 2: Document the Results

Track the time saved.

Measure the impact.

Get specific numbers.

Step 3: Reach Out to Target Clients

Find businesses that have the problem you've solved.

Send personalised outreach with your case study.

Offer a free trial or audit.

Step 4: Deliver and Overdeliver

Once you land the first client, crush it.

Document everything.

Get a testimonial.

Use that to land the next two clients.

Step 5: Productise and Scale

Once you've got 3-5 happy clients paying regular fees, systemise.

Create templates.

Build repeatable processes.

Turn the custom work into a productised service.

🔥 Ready to turn Ollama + Hermes into real revenue?

Inside the AI Profit Boardroom, I've got a full AI agency playbook walking you through pricing, outreach, client onboarding, and service delivery using Ollama + Hermes infrastructure. Plus member coaching calls where we review your offers and pricing live. 3,000+ entrepreneurs building AI-powered businesses — many already making £5K-50K/month using this exact approach.

→ Get the AI agency playbook here

Ollama + Hermes Money-Making: Frequently Asked Questions

Can I really build a profitable business with Ollama + Hermes for free?

Yes. The infrastructure is genuinely free up to usage limits. At higher scales you might pay for cloud models, but even then costs are minimal compared to traditional AI setup costs. Members are running £20K+/month businesses on essentially free infrastructure.

What's the fastest path to revenue with Ollama + Hermes?

Build one specific skill that solves a painful manual process, prove it works on your own business, then sell that exact solution to businesses with the same problem. Start narrow, prove value, scale up. Most members see first revenue within 30 days.

How much should I charge for AI agent services?

Value-based pricing works best. If your agent saves a business 20 hours/week (worth £1,000+ in labour), charge £1,500-3,000/month. Don't underprice — the value you're delivering is measurable and significant.

Do I need to be technical to make money with Ollama + Hermes?

Not really. The setup is one command. The skill-building is mostly writing clear instructions in plain English. The business side (sales, delivery) matters more than technical skill. Many successful members aren't coders.

What niches work best for Ollama + Hermes services?

Any niche with repetitive knowledge work. Agencies, consulting firms, real estate, legal, e-commerce, content creators, coaches. Anywhere people are doing the same tasks manually repeatedly is a target opportunity.

How do I deliver services reliably if my AI agent breaks?

Hermes via Ollama is significantly more reliable than OpenClaw, but always have backup plans. Monitor your agents. Build redundancy for critical workflows. Don't promise 100% uptime — promise value delivered consistently.


Ollama + Hermes is the most cost-effective foundation for a modern AI business I've seen — and if you're serious about making money with AI in 2026, start building on Ollama + Hermes.

What members say about the AI Profit Boardroom

Read all 114 reviews on Skool →

★ 4.9 out of 5 from 114 member reviews on Skool

Yosuke Sato, AI Profit Boardroom member review (5 stars, paying member for 17 months): The best Skool course you get for AI! I have attended a few Skool courses before, but AI Profit Boardroom is the most active community and has great support from the management team, including Julian! You can get the most up-to-date information and practical implementations in this community. I highly recommend this!Mazzie T, AI Profit Boardroom member review (5 stars, paying member for 10 months): My mind is blown everyday with all the content and the incredible information. So much support and I love the personalised attention and quick responses. The community is great and people are very responsive and helpful.Rene Clayton, AI Profit Boardroom member review (5 stars, paying member for 9 months): The AI Profit Boardroom is a GAME CHANGER people. I could not be more thrilled that I joined!! So much support, more information than you can even consume, a huge value for what the small fee was. I have grown my business, my knowledge and my FUN!. SUCH a fantastic leader and group of humans. I am incredibly honored to be a part of this fantastic group of intelligent humans :-) THANK YOU!Arpiet Malpani, AI Profit Boardroom member review (5 stars, paying member for 8 months): Incredible learning from Julian and team. I started out in march and was able to build end to end SAAS with the help and learning from this group. I am incredibly thankful to Julian for crazy support and prompt response.James Grimm, AI Profit Boardroom member review (5 stars, paying member for 7 months): I asked Julian for help finding local business websites with little to no traffic. Julian was gracious in providing me my personal "how-to" video instruction. Wow, this is the pinnacle of customer service! I am just one of 3,400 subscribers and Julian took the time to help me personally. Thank you Julian for your assistance and outstanding custoemr support and care. James (Jim) GrimmNick Good, AI Profit Boardroom member review (5 stars, paying member for 4 months): I’m part of many AI groups and hands down, what Julian Goldie, has built here…the classroom trainings are amazing, but the community he has created is second to none (the community is worth the cost of joining!). If you’re looking to become the AI expert and build/create something meaningful, then AI Profit Boardroom is for YOU!Steven Gray, AI Profit Boardroom member review (5 stars, paying member for 4 months): Been in awhile. I’m a dad on a factory shift, not a tech bloke. Julian’s lot showed me how to use AI without drowning in tools. Avatar, voice, the workflow thinking — that’s what I needed. If you’re stuck on “where do I start,” this group’s worth it. I always read them.Steve Erickson, AI Profit Boardroom member review (5 stars, paying member for 4 months): I asked Julian a simple question, and he ended up creating a 10-minute video and a guide breaking down in extreme detail what I had asked. Amazing response!Rod Martin, AI Profit Boardroom member review (5 stars, paying member for 3 months): Julian is brilliant, and more prolific than I can keep up with (which is a great thing). His AgentOS is remarkable, and he is THE go-to guy for what you can really do (and not do) with the ever-increasing deluge of new AI upgrades and tools. HIGHLY recommend.Daniel Shulman, AI Profit Boardroom member review (5 stars, paying member for 4 months): Julian is very helpful. He doesn't try sell stuff you dont need and will give you a straight answer to your questions.Rj Herzog, AI Profit Boardroom member review (5 stars, paying member for 5 months): Top notch. If you are searching & searching thinking there is always something better out there.... You just found it. No need to look any further. Goldie covers it all & is super helpful. Can't beat the group either. Really can't recommend this group enough.Jermey Matthews, AI Profit Boardroom member review (5 stars, paying member for 6 months): While he has the capacity to do it, Julian is definitely doing the unscalable things to support his community.

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